If you want to have Japanese cuisine, it is very common to have it as ‘all you can eat’ style. An idea that seems to be well established in the western markets that magnetizes clients and make profits. I Jordan, this idea maybe brilliant to duplicate, except that, and from the first visit one would question the match between the quality and the price of food

An ‘all you can eat’ lunch in Jordan would cost you now 21 JOD per person, which is, in the first place, an exaggerated price. BUT it is not only the price, the big BUT is with what you exchange your money for. You will find yourself almost eating rice with a touch of salmon or crab that ironically you search in the roll with your chopsticks to discover the filling. Moreover, and to be more ironic, the very gentle waiters would explain to you that you can only choose among a limited variety of sushi rolls, which excludes all the other types of options like the sashimi, salads, soups, etc. a downside that you can never face in any decent Japanese restaurant in the world!

On the other side, if the quality of the food is so unsatisfying, let us see if the prices justify this quality by comparing the prices with those around the world. To do so, you do not need to visit every ‘all you can eat’ restaurant around the world to know the difference, even that, and from my own experience, you would recognize the difference if you had the chance to try ‘all you can eat’ Japanese restaurants outside Jordan.

An E-tour around the world-averaged restaurants would lead to the following. In Tokyo Japan, ‘all you can eat’ (from the whole menu, which includes 350 types of sushi) is for 2500 Yen (equivalent to 17 JOD). In Genève, Switzerland, the average all you can eat sushi train is 15 CHF (equivalent to 11 JOD). In New York City, the average is 9 USD (6.4 JOD). In Montpellier, France, the average is 14 EUR (11 JOD). In Liechtenstein, the average price is 25 Euro (20.80 JOD).

Now the shock is in the GDP per capita. Get this! Japan GDP per capita is 44500 USD, Switzerland comes at 68000 USD, Liechtenstein is 140000 USD, France is 45500 USD, New York State is 73500 USD, and Jordan is 4241 USD! Resource: IMF.

So if this is an example of what is happening in the Jordanian market in terms of the price and quality relation, so how would one expect the rest of the market to be? And how would it resist in the future if a person making an average 4241 USD per year is paying 21 JOD, the same as a person (and even less!) making an average of 140000 USD.