Under Royal patronage, activities of the 4th Conference for French-Speaking Business Owners is scheduled to begin next Monday in the Dead Sea region, under the theme: “Jordan: The Land of Promising Opportunities for International Investors.”

Organized by Jordan Businessmen Association (JBA), in cooperation with a group of French-speaking businesspeople, the conference will see participation of 200 investors and economic experts in various fields, as well as several local, Arab and international companies and institutions.

JBA President and head of the conference’s preparatory committee, Hamdi Tabba’a, said the event is held for the first time in a non-French-speaking country, with participation of 16 countries, including Jordan, and features 12 sessions during which 60 personalities speak.

In a statement on Saturday, he said the two-day event constitutes an “important” opportunity to enhance trade and investment cooperation between French-speaking companies and institutions and Middle East and North Africa countries.

The conference, he noted, provides participants with an opportunity to expand their business relations and contact business owners.

Tabba’a added that the conference will contribute to facilitate access to French-speaking markets, and providing “new” horizons for building trade and investment ties and partnerships and further networking participants, through joint meetings and exchange of expertise in various fields.

The event also constitutes an opportunity for investors to assess Jordan’s investment opportunities and learn about potential investment in various economic sectors and a platform for exchanging expertise in diverse fields, primarily technology, artificial intelligence, renewable energy and other industries to support stimulating innovation and developing industries, he said.

According to Tabba’a, the conference aims to empower women and develop startups projects, in addition to strengthening role of the French language as an “important” means in doing business, and mechanisms to enhance trade and investment relations with Francophone-African countries.

He stressed the JBA’s keenness to promote the Kingdom’s investment and business environment, by harnessing its deep-rooted relations with the Arab and foreign private sector, and joint partnership councils that link it with multiple local and international institutions.

In addition to Jordan, France, Belgium, Tunisia, Algeria, Canada, Romania, Ivory Coast, Egypt, UAE, Croatia, Nigeria, Cameroon, Benin, Palestine and Senegal are scheduled to participate in the conference.